Resume
Experience
Aug 2018 - Dec 2023
TALA by Tala Alamuddin
Operations Director
A luxury boutique handbag and accessories brand. As a grass roots start-up this role was all-encompassing from daily operations, finance, events, web development, sourcing & production.
• Negotiated TALA’s expansion into its first brick & mortar consignment in Europe launching Q1 2024
• Successful launch of TALA’s first brick & mortar in store consignment Design Orchard in Singapore July 2023
• Successfully launched totallytala.com in March 2020
• Successful Event planning including but not limited to Boutiques Fair, Private & Multi Brand private events in Singapore, LFW @Blake’s Hotel 2019, Private one day UK event with revenue of 50K SGD
• Re-modelled consumer price points with a minimum decrease of 20% while maintaining margin, renegotiation of all vendors without compromising quality
• Implementation & optimisation of daily operations
• Hosting of online live sales events via social media, organising photoshoots, as well as, panel participation as the brand representative.
Mar 2017 - Jul 2019
The Parent Inc (Tickled Media)
Head of New Markets & Regional Business Operations, ASEAN
Asia’s #1 largest digital community of parents through website and app, theAsianparent.com.
• Successful launch of new markets for signature brand theAsianparent, launching in Vietnam, Hong Kong, Taiwan and Japan ahead of plan and within budget
• Pre-launch market due diligence, project management, and recruitment of full-time and freelancers by market
• Managing tech for asset new site deployment and testing
• Liaising with the content division to select, produce and translate locally relevant content
• Additionally promoted to Regional HR & Business Operations (covering all of ASEAN); successfully created & initiated regional policies throughout the group
• Additionally promoted to Head of B to C events: overseeing all markets established and emerging
• Subsequently, relocated to Bangkok to extend this framework, evaluate operational and cost efficiencies resulting in an operational cost decrease of 15% while respecting local marketing nuances.
Dec 2014 - Dec 2016
Tanderra
Operations Director
Private Family Members Club in Singapore
• Recruited prior to club opening as the first senior management hire
• Developed all operations and HR policies, recruited, and ran the membership and operations teams
• Established and refined the infrastructure pre- and-early launch phases, implementing a framework to ensure maximum efficiency as the company grew its membership base and personnel
• Successfully executed soft launch and grand opening establishing excellent relationships between staff and members; critical to ensure membership satisfaction and growth
• Ran club and private events for members and the public
• Oversaw implementation of membership booking and POS systems
• Executed monthly billing and accounts in conjunction with the accounting consultant
• Price modeling for all membership and class packages.
Jul 2014 - Nov 2014
American Association of Singapore
Events Manager
The leading non-profit organization that celebrates American culture in Singapore.
Arrived in Singapore as trailing spouse and quickly joined a short contract position with the AAS to develop, research and execute original ideas for AAS events including entertainment, equipment, supplies, licence procurement, budgets, marketing, publicity, registration, and ticket sales.
Apr 2006 - Sept 2012
Hackett London
Design Manager
British traditionally inspired luxury menswear brand.
Reported directly to the Creative Director as the primary contact for the design department internally and externally. Managed all design related sectors including HR, events such as London Fashion Week, Pitti Uomo, Photoshoots, as well as sampling & production, product development (internal & external), and budgeting & forecasting.
Jun 2000 - April 2006
VariousEarly Career Roles
Toronto: Accounts Assistant Goodmans
Research Assistant Sunnybrook Hospital
London: TV Choice
Assistant, CIPD Publishing Co-ordinator
Laura Ashley Visual Merchandising Executive
Education
Sept 1996 - Jun 2000
McGill University, Montreal, Canada
Bachelor of Arts
Major: English & Cultural Studies Minor: Religious Studies